Telelogic Focal Point - Software for Product Management and Product Portfolio Management

Telelogic Focal Point™ is the only software for product management and product portfolio management to offer you the unique ability to improve product value and increase your agility from idea conception all the way through the product lifecycle while maintaining a constant focus on customer needs. Focal Point reduces the chaos of managing information in e-mails, documents and spreadsheets by providing a collaborative environment for centralizing product information shared by product management, engineering, marketing, and other stakeholders. With Focal Point, you can:

  • Capture ideas and product requirements from internal stakeholders, customers, win/loss or competitive analysis and other inputs, through email routing to Focal Point and Web-based capture and analysis tools, easing the demands for reporting and decision-making
  • Understand customer value when making decisions about products, rather than depending on emotion or the loudest voice in the room to ensure your products are successful
  • Leverage your investment in best practices with support from Focal Point for key product management activities and take advantage of the ability to tailor the configuration to support your processes

View a 5-minute demonstration of Focal Point capabilities for product management >>

Analyst Reports

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Butler Group: Telelogic Focal Point Technology Audit

"Any organisation that develops software is likely to benefit from Focal Point, but it is likely to be especially relevant to organisations that develop products with an ear to the market." Read what industry analysts Butler Group have to say about Telelogic’s product management software Focal Point.

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Aberdeen Group: The Product Portfolio Management Benchmark Report

AberdeenGroup benchmarks reveal that companies are aggressively seeking top-line growth from product innovation.  The value available is significant, as benchmarks indicate that the majority of companies command at least 11% higher margins on products that have been on the market for less than two years, with almost a quarter realizing margin advantages of 50% or higher for new products. This report looks at the best practices for product portfolio management used by best-in-class companies.

Case Study: Sony Ericsson

"A week shorter lead time can be worth millions to us in the form of increased sales figures. With support from Focal Point we make better decisions, faster, during the entire development process."

Read how Sony Ericsson improved their product requirements management process with a product management solution.

Resources

To The Point Guide: How to Maximize Product Profitability by Satisfying the Right Customer Needs

To successfully develop products, you need to choose your markets and define your success criteria. This To The Point guide gives a brief introduction to market-driven product management and the best practices for product requirements management that will help you satisfy the right customer needs and maximize customer value in relation to the cost of development.

White paper: Ten Steps to Better Product Management

The role of Product Management in product companies is becoming a critical element in the success of an organization. Product managers typically act as the CEO of a product and are responsible for the strategic and tactical activities that help bring a product to market, position it in the market, and decide when to retire the product. Whether you are a product manager in a small software company or in a consumer elec-tronics manufacturer, these ten steps are applicable and will help you become a more successful product manager.